Performance Marketing

What you build: your Paid Media Plan

Then a creative kit, a landing page plan, a tracking plan and a campaign case study, one per course. The plan starts with Business Snapshot, Platform Choice and Budget Math, and builds to Starter Keywords, Bidding and Launch Rules.

1. 1

   Paid Media Foundations

   Understand the auction, pick the platform, keywords and bidding, and write a media plan section by section — all inside the app, no ad account needed.

   10 lessons

2. 2

   Ad Creative and Copy

   Write search ads that match intent and social ads that earn attention, then plan honest tests — building a creative kit lesson by lesson.

   10 lessons

3. 3

   Funnels and Landing Pages

   Plan the page a paid click lands on: message match, page structure, forms, proof, speed and honest testing, building a landing page plan lesson by lesson.

   10 lessons

4. 4

   Tracking, Analytics and Optimization

   Plan tracking that holds up — UTMs, GA4, tags, consent, offline conversions — then read the numbers honestly, using Marcus's practice data inside each lesson.

   10 lessons

5. 5

   Performance Marketing Capstone

   Turn your plans into one honest, complete campaign case study for a real business — written in the app, no ad budget, nothing you can't stand behind.

   6 lessons

A real task from lesson 1

Paid Media Foundations · lesson 1

Pick your practice business: your employer, a local business or your own.

Business and what it sells:

Revenue event: [the action that leads to money, like a booked call or an order]

A typical customer is worth: $ ([owner, public or assumption])

How it works

1. 1Read a few short cards.
2. 2Write the task.
3. 3Get feedback from your coach Vo, then save it to your portfolio.