Marketing Foundations

What you build: your Marketing Portfolio

Every lesson adds a section. Part 1 starts with Brand One-Liner, Customer Snapshot and Positioning, and builds to your Core Message and Channel Bet.

1. 1

   Marketing Essentials

   Stop guessing. Decide who you serve, what you offer, and why they should care — the foundation every channel depends on.

   10 lessons

2. 2

   Content and Social

   Earn attention on purpose — hooks, posts, and a rhythm you can actually sustain.

   10 lessons

3. 3

   Email and Copywriting

   Build your own email list and write copy that's clear and honest, never pushy.

   10 lessons

4. 4

   Campaigns and Analytics

   Plan a campaign start to finish and read the numbers to see what worked.

   10 lessons

5. 5

   Marketing Foundations Capstone

   Integrate everything into a one-page marketing plan for a brand you choose, with the next campaign planned and ready to measure.

   6 lessons

A real task from lesson 1

Marketing Essentials · lesson 1

Fernway: Portland plant shop, houseplants $15 to $80, a $45 low-light starter bundle. Most buyers are renters who 'kill every plant.'

Fernway helps [who] get [what changes for them].

Instead of: [what they settle for now].

How it works

1. 1Read a few short cards.
2. 2Write the task.
3. 3Get feedback from your coach Vo, then save it to your Marketing Portfolio.